Hola!

My name is Julio Ortega a.k.a Proyecto Merkabah in the Web3 universe.

Brand designer, 2D illustrator and web designer who loves creating unique, custom artwork. I enjoy bringing fresh ideas to life with an innovative approach to concepts and visuals. With 8 years of experience leading projects and shaping brand identities, I’ve built a solid track record in design. Confident working across Adobe Creative Suite and always excited to take on new creative challenges.

Mail

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Instagram

Experience

Over the past 4 years, I’ve worked on a variety of projects that have helped me sharpen my skills as a graphic artist. Some of the most standout ones include:

Tinta Negra Print Shop (2020 - 2022)

Opened my own screen printing workshop.

SCREEN PRINT, VECTOR ILLUSTRATION, DIGITAL MARKETING.

Tinta Negra

Conclave (2022 - 2024)

Graphic Artist dedicated to working on the creation of assets for marketing campaigns, creation and prototyping of user interfaces.

UI/UX, SOCIAL MEDIA DESIGNER, DIGITAL MARKETING, NFT ARTIST, BRAND MANGEMENT.

Conclave

Granary Finance (2022 - 2024)

Core member and Graphic Artist of a decentralized web 3, user-driven borrowing and lending protocol.

UI/UX, PIXEL ART, DIGITAL MARKETING,
NFT ARTIST, BRAND DESIGNER.

Granary Finance

Web Design - UI/UX

Granary Finance Case Study

Improved the user interface and overall experience for Granary Finance.

Creating a modular system adaptable to different decentralized finance products.

Project Summary

Granary Finance is a multi-chain DeFi protocol that lets users either deposit funds to earn passive income or borrow assets with flexible collateral options. My role was to redesign the platform’s UI/UX, giving it a more modern and approachable look while making the overall experience clearer and friendlier for new users entering the DeFi space.

From Concept to Redesign

Granary Finance first launched with a pixel-art inspired concept, playful in style but not fully aligned with the growing needs of its users. As the platform evolved, the focus shifted toward creating a cleaner, more modern interface that would make navigating DeFi tools intuitive and approachable.

Comité Website

Selected Website Projects

Comité is a creator first studio hub, not a coworking: private, modular spaces and open air patios for making, showing, and collaborating.

For this project I shaped the brand voice and wrote the website’s core sections hero, spaces, patios, and a gallery carousel so visitors quickly “get” the offer: flexible studios.

The copy focuses on clarity and warmth, inviting people to explore sizes, compare locations, and pick the setup that fits their practice.

Instagram Comité

Branding

Design System

Creating a visual style guide is a crucial step in building brand consistency. Together with a design system, it brings structure to all visual elements—ensuring they can be applied seamlessly across platforms, touchpoints, and future brand extensions.

Illustration

Vector Illustration

My work emphasizes storytelling through vibrant flat graphics and dynamic character design, aiming to create visuals that feel both engaging and playful. In vector illustration, I place particular focus on developing characters that bring identity and personality to a brand.

Music Artwork